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Dealer advertising fee: do you have to pay it?
Found "Dealer advertising fee" on your car quote? Here is what it is, whether you have to pay it, and what to say to the dealer. Check your whole quote free: it stays on your phone.
Check my quote freeWhat it is
A charge for the dealer's or the region's advertising costs.
Do you have to pay it?
Ask whether it is printed on the manufacturer's window sticker. If it is a dealer charge, ask to remove it.
What to say to the dealer
"Is this fee on the manufacturer's window sticker? If not, please remove it."
Before you sign
Ask for the out-the-door price in writing, with every line itemized. Compare it with other dealers, and don't sign until the buyer's order matches what you agreed.