Home › Dealer fees › Market adjustment (ADM)
Market adjustment (ADM): do you have to pay it?
Found "Market adjustment (ADM)" on your car quote? Here is what it is, whether you have to pay it, and what to say to the dealer. Check your whole quote free: it stays on your phone.
Check my quote freeWhat it is
An extra amount the dealer adds above the manufacturer's suggested retail price (MSRP), sometimes called additional dealer markup.
Do you have to pay it?
No. It is extra dealer profit. You can negotiate it or get quotes for the same car from other dealers.
What to say to the dealer
"I'm ready to buy at the sticker price, without the market adjustment."
Before you sign
Ask for the out-the-door price in writing, with every line itemized. Compare it with other dealers, and don't sign until the buyer's order matches what you agreed.
Related fees
- Nitrogen-filled tires
- VIN etching
- Paint protection and paint sealant
- Fabric protection
- Rustproofing and undercoating
- Dealer window tint